Please change it back
On the border chips used to be the best chip you could buy in common stores. I was constantly promoting it to my friends. They had lots of air bubbles, flaky, salty, sort of thick. Compared to all the other tortilla chips available in the aisle, they stood alone as a step above the others.
Now, I really like the other reviewer's description that they resemble Pringle's tortilla chips. It's just totally different (worse). They're thin, super homogenous, and bland like cardboard.
Using the same branding on the terrible new chip that was used on the great old chip should be a crime.
I will spend my free time downvoting this change any place I can because I want this terrible decision to have repercussions for someone.