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Utz Purpose - Snack Better
Our founders, Bill & Salie Utz, thought snacks should be better. They thought snacks should be made from clean, simple ingredients, minimally processed to bring out the natural flavor of farm-grown potatoes. So, they started Utz back in 1921.
The Adventures of the Little Utz Girl
See how the Little Utz Girl's love of adventure inspired her family to create some of the yummiest, crunchiest snacks around!














