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Utz Purpose - Snack Better

Our founders, Bill & Salie Utz, thought snacks should be better. They thought snacks should be made from clean, simple ingredients, minimally processed to bring out the natural flavor of farm-grown potatoes. So, they started Utz back in 1921.

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The Adventures of the Little Utz Girl

See how the Little Utz Girl's love of adventure inspired her family to create some of the yummiest, crunchiest snacks around!

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