There are few, if any, spicy chips available today anywhere that do not contain Red 40 Artificial Coloring added. It's unnecessary and there are natural alternatives. I love spicy chips, but I do not like eating fake crap that's in all of the mainstream spicy chips varieties. It's hard to find a spicy chip that doesn't have fake color, but that's the thing I love most about Zapp's Voodoo Heat chips! They get their color naturally from Paprika seasoning which is finger-licking good without any gross dyes.