UTZ Snacks - News – Tagged "Promotions & Events"

A pool filled with more than one million orange Utz Cheese Balls behind the Utz x Garage Beer Million Cheese Ball Challenge sign at Beer Bowl 2026 in Sea Isle City, New Jersey.

Promotions & Events

Utz Cheese Balls Brought the Crunch to Beer Bowl 2026 in Support of the Eagles Autism Foundation

Jul 31, 2026 Tim Hegberg

Partnership with Garage Beer Featured the “Million Cheese Ball Challenge” and Fan Activations in Sea Isle City, N.J.

Boulder Canyon

BOULDER CANYON WANTS TO BE THE OFFICIAL PARTNER OF YOUR UNOFFICIAL HACKY SACK CLUB

Jul 20, 2026 Ren Lovejoy

HANOVER, Pa. (BUSINESS WIRE) — Boulder Canyon®, the premium snack brand inspiring consumers to “Be for Real” and reconnect with real-life experiences, is officially joining the hacky sack revival and is actively searching for hacky sack clubs to partner with this summer. As the Official Snack Sponsor, Boulder Canyon will support spontaneous, community-driven hacky sack gatherings taking shape in parks, public plazas and on college campuses with snacks and branded gear. Hacky sack groups continue to pop up across the country, requiring nothing more than open space, a few people and a footbag to come to life. This movement reflects exactly the kind of authentic, screen-free connection Boulder Canyon has championed all year long. Boulder Canyon’s Official Snack Sponsorship includes: · Boulder Canyon snacks to fuel meetups · Custom hacky sacks · Exclusive merch and branded gear Hacky sack clubs interested in being considered for a Boulder Canyon partnership this summer can follow and direct message @BoulderCanyon on Instagram. "As people increasingly seek ways to unplug and connect offline, hacky sack clubs have emerged as a simple yet meaningful way to bring communities together. We love that energy and we want to support these gatherings to celebrate the authentic moments that happen when people put their phones down and join the circle,” said Stacey Schultz, senior vice president of marketing at Utz Quality Foods, LLC, a subsidiary of Utz Brands, Inc. Boulder Canyon's support of hacky sack clubs is just one part of the brand's broader effort to encourage consumers to embrace real-world connections. Throughout the summer, Boulder Canyon will also support community-driven hobbies and other growing social gatherings, including run clubs, outdoor recreation groups and other growing social movements that bring people together through shared interests. For more information about Boulder Canyon, visit the Boulder Canyon website or follow along on the “Be For Real” campaign at @BoulderCanyon on Facebook, Instagram and TikTok. About Utz Brands, Inc. Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of savory snacks through popular brands, including Utz®, On The Border® Chips & Dips, Zapp's® and Boulder Canyon®, among others. After over a century with a strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz's products are distributed nationally through grocery, mass merchandisers, club, convenience, drug, and other channels. Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities across the U.S. to serve its growing customer base. For more information, please visit www.utzsnacks.com or call 1‐800‐FOR‐SNAX. SPM Communications  Utz Brands, Inc.  Utz Brands, Inc.  Agency Media Contact  Ashley Lennington  ashleyL@spmcommunications.com      Media  Colleen Farley  cfarley@utzsnacks.com  Investor  Trevor Martin  tmartin@utzsnacks.com    

Map titled America's Favorite Summer Chip Flavor, coloring each state by its most popular Utz chip flavor: Original, Sour Cream & Onion, Barbeque, Salt & Vinegar or Dill Pickle

Promotions & Events

America’s Snacking Season Is Here: New National Survey Reveals Americans Don’t Stop Snacking All Summer Long

Jun 22, 2026 Tim Hegberg

HANOVER, Pa. (BUSINESS WIRE) — Summer is America’s peak snacking season, according to a new nationally representative survey from Utz Brands, Inc., a leading U.S. manufacturer of branded salty snacks, conducted by independent pollsters Censuswide.* The findings reveal that nearly two-thirds of Americans (62.2%) snack at least once every day during the summer months and 30.5% reach for something salty multiple times a day. Just 1% report never snacking in summer, making it one of the most universally observed warm-weather rituals in the country. The United Snacks of Summer survey of more than 2,500 U.S. consumers reveals the habits, occasions and a state-by-state flavor map that define how Americans snack from Memorial Day to Labor Day and every moment of summer fun in between. So, what are they reaching for? Potato Chips Reign Supreme, But Which Flavor Is Up For Debate When asked to choose just one salty snack for the summer, 35.6% of Americans chose potato chips, more than double any other snacking category. But which flavor rules? The country is divided, with Original (18.7%), Sour Cream & Onion (18.5%) and Barbecue (17.8%) all separated by less than one percentage point nationally. Salt & Vinegar follows at 13.3%, with Jalapeño/Spicy (8.5%), Dill Pickle (6.6%), Ranch (5.6%) and Salt & Pepper (4.4%) rounding out the field.. Flavor Preference Also Varies by Region and State While Original holds strong across the Northeast and Great Plains, Barbecue dominates across the South and parts of the Midwest. Salt & Vinegar punches above its 13.3% national average as the favorite flavor in Arizona (24%), Montana (24%), Rhode Island (24%), Oregon (22%) and Virginia (22%). And then there is Alaska, the only state in the nation where more than 1 in 5 people (22%) named Dill Pickle as their favorite, making Alaska the undisputed Dill Pickle chip capital of America. When and Where America Snacks: Top Summer Occasions Nearly half of all American snackers (44.7%) reach for chips at a backyard barbecue or cookout, making it the No. 1 summer snacking occasion by a double-digit margin over any other event. Late-night snacking at home (34.5%) and during Fourth of July celebrations (34.2%) round out the top three snack occasions, with road trips (27.5%) and picnics (24.3%) also ranking highly. Barbecue chips were the undisputed winners of the Fourth of July picnic. Nationally, nearly one-third of Americans reach for Barbecue chips first on America’s birthday. The Snack Stack: America’s Boldest Chip Pairings Whether it’s a chip-stuffed PB&J or a chip-topped scoop of ice cream, Gen Z and millennials are rewriting the rules of the snack stack. Nearly 1 in 4 Americans (23.6%) say the most unusual thing they’ve ever put a chip on is a sandwich. Burgers and hot dogs came in second (13.2%), followed by soup or chili (10.3%) and ice cream or dessert (9.6%). “Summer has always been the ultimate snacking season, and this survey confirms what we hear from snack lovers every year: when the sun comes out, so do the chips,” said Stacey Schultz, Senior Vice President, Marketing at Utz Quality Foods, LLC, a subsidiary of Utz Brands, Inc. “At Utz®, we’ve been fueling America’s summer snacking rituals for over a century, and we’re turning up the heat this summer with bold limited-edition flavors like our Lemonade Chips and Summer Sizzlin’ Burger Ripple Chips, made for every backyard barbecue, road trip, and yes, even late-night solo bag moment.” *Survey Methodology: A nationally representative survey by independent pollsters Censuswide asked 2,523 U.S. consumers, ages 18-55+, about their summer snacking preferences from May 6 to May 12, 2026. Censuswide is a member of the Market Research Society (MRS) and the British Polling Council (BPC), and a signatory of the Global Data Quality Pledge. Censuswide adheres to the MRS Code of Conduct and ESOMAR principles. About Utz Brands, Inc. Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of savory snacks through popular brands, including Utz®, On The Border® Chips & Dips, Zapp’s® and Boulder Canyon®, among others. After over a century with a strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz’s products are distributed nationally through grocery, mass merchandisers, club, convenience, drug and other channels. Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities across the U.S. to serve its growing customer base. For more information, please visit www.utzsnacks.com or call 1‐800‐FOR‐SNAX. SPM Communications  Utz Brands, Inc.  Utz Brands, Inc.  Agency Media Contact  Ashley Lennington  ashleyL@spmcommunications.com      Media  Colleen Farley  Cfarley@utzsnacks.com  Investor  Trevor Martin  tmartin@utzsnacks.com    

Boulder Canyon

BOULDER CANYON LAUNCHES ‘BE FOR REAL’ CAMPAIGN CELEBRATING REAL INGREDIENTS AND REAL MOMENTS

Jan 8, 2026 Tim Hegberg

HANOVER, PA (BUSINESS WIRE) — Boulder Canyon®, America’s fastest growing salty snack brand[1], has launched its first national brand campaign, "Be for Real," in partnership with The Sasha Group. This campaign invites consumers to disconnect from digital distractions and reconnect with real moments and simple pleasures. The campaign will be showcased in the places where consumers connect—on social media, online videos, and where consumers shop. It celebrates Boulder Canyon’s top items like Avocado Oil Sea Salt Kettle and Thin & Crispy Sea Salt Potato Chips, and the brand’s commitment to real, simple ingredients — including potatoes grown in North America, avocado oil, and sea salt. In a world dominated by AI images and social media trends, Boulder Canyon's "Be for Real" campaign encourages consumers to put down their phones and embrace genuine experiences. It seeks to remind consumers that in a world full of shortcuts and easy routes, it’s refreshing to diverge from societal norms and break free from autopilot. "Boulder Canyon has always been about keeping it real and we are excited to share the brand essence in our first-ever national brand campaign," said Stacey Schultz, SVP, Marketing at Utz Quality Foods, LLC, a subsidiary of Utz Brands, Inc. "The 'Be for Real' campaign is a natural extension of who we are as a brand. We're inviting consumers to find moments of authenticity in their daily lives, just as we've stayed true to using only select ingredients in our snacks for more than 30 years." The brand, founded in 1994, has become a leader in the better-for-you snack category by staying true to its founders' vision: using only select ingredients to make great tasting snacks. To learn more about Boulder Canyon and its lineup of snacks, visit the Boulder Canyon website or follow @BoulderCanyon on Facebook, Instagram, and TikTok. # # # About Utz Brands, Inc. Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of savory snacks through popular brands, including Utz®, On The Border® Chips & Dips, Zapp's®, and Boulder Canyon®, among others. After a century with a strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz's products are distributed nationally through grocery, mass merchandisers, club, convenience, drug, and other channels. Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities across the U.S. to serve its growing customer base. For more information, please visit www.utzsnacks.com or call 1‐800‐FOR‐SNAX. SPM Communications Utz Brands, Inc. Utz Brands, Inc. Agency Media Contact Ashley Lennington ashleyL@spmcommunications.com Media Colleen Farley Cfarley@utzsnacks.com Investor Trevor Martin tmartin@utzsnacks.com [1] Source: Circana MULO+C Dollar Sales Change vs YA, 2025 YTD as of 12/28/2025

Promotions & Events

Zapp’s Rolls With Krewe of BOO!

Oct 17, 2024 Tim Hegberg

HANOVER, Pa. – (BUSINESS WIRE) -- Zapp’s™, a Cajun-inspired brand of kettle-style potato chips and Pretzel Stix, is bringing its parade of flavors and festive energy to New Orleans’ premier Halloween celebration as the official potato chip partner of Krewe of BOO!, New Orleans’ Official Halloween Parade. Zapp’s will bring bold flavors to three Halloween events on Saturday, Oct. 19: New Orleans Zombie Run: Locals are invited to join in on the zombie-themed 2-mile race that begins at 9 a.m. in the Warehouse District and ends on Frenchmen Street. Halloween Parade: The annual Krewe of BOO! Halloween Parade begins at 6:30 p.m. on Elysian Fields, making its way through the French Quarter and ending on Tchoupitoulas Street. Zapp’s will roll in its iconic vintage fire truck, and all Krewe members will hand out samples of its beloved potato chips to paradegoers, including Voodoo® and Spicy Cajun Crawtators®. Monster Mash: The parade after-party starts at 8 p.m. for all paradegoers who purchase a ticket. The night will include a DJ, live music and a costume contest. “Zapp’s Cajun-inspired flavors, like Voodoo and Evil Eye®, are amazingly flavorful snacks for paradegoers at this year’s Krewe of BOO! Halloween Celebration,” said Utz Brands®, Inc. Senior Vice President of Marketing Stacey Schultz. “Whether you’re celebrating in New Orleans or your own neighborhood, Zapp’s irresistible flavors can help anyone get in the spirit of the season.” Zapp’s potato chips and Pretzel Stix can be found in major mass, grocery and convenience retailers across the United States and online at utzsnacks.com. Zapp’s Voodoo Halloween Multipack Sacks are now available for purchase at Target®, allowing fans to experience the flavors of New Orleans at home. To learn more about Zapp’s and its new flavors, visit Zapp’s website or connect with Zapp’s on Facebook, Instagram and TikTok. And, as always, “Laissez les bons temps rouler!” #ZAPPS # # # About Utz Brands, Inc. Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of savory snacks through popular brands, including Utz®, On The Border® Chips & Dips, Zapp’s® and Boulder Canyon®, among others. After a century with a strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz's products are distributed nationally through grocery, mass merchandisers, club, convenience, drug, and other channels. Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities located across the U.S. to serve our growing customer base. For more information, please visit www.utzsnacks.com or call 1‐800‐FOR‐SNAX. SPM Communications Utz Brands, Inc. Agency Media Contact Ashley Lennington ashleyL@spmcommunications.com Media Kevin Brick kbrick@utzsnacks.com Investors Kevin Powers kpowers@utzsnacks.com

Scene from the Utz Crunch & Flavor Over Everything ad: a woman and a boy in Utz caps eating Utz chips in a warehouse stacked with Utz boxes

Promotions & Events

UTZ LAUNCHES NEW CRUNCH & FLAVOR CAMPAIGN

Sep 25, 2024 Tim Hegberg

New campaign celebrates Utz’s family-crafted process to deliver crunch and flavor over everything! HANOVER, Pa. (BUSINESS WIRE) — Utz®, a leading U.S. salty snack brand, has launched a new advertising campaign that puts the spotlight on its signature crunch and flavors. For over 100 years, Utz has been crafting snacks that deliver unmatched taste and texture using family-owned recipes and quality ingredients. The new “Crunch & Flavor Over Everything” campaign celebrates this legacy, introducing a Chief Crunch & Flavor Officer who embodies Utz’s goal of ensuring that every Utz snack offers the perfect blend of satisfying crunch and mouthwatering flavor. Unmatched Flavor: Utz uses quality ingredients and treasured family recipes in its quest for the most flavorful snacks. Crafted Crunch: Utz uses a crafted process perfected over generations to deliver the right amount of crunch in every bite. “We’ve introduced many new and innovative flavors and forms to our snack lineup over the last century. The ‘Crunch & Flavor Over Everything’ campaign highlights our ongoing commitment to the quality and care that make every Utz snack uniquely satisfying,” said Utz Brands, Inc., Marketing Director Amber McGrogan. “As our creative brand partner, The Sasha Group helped bring this campaign to life in a fun and engaging way for both new and loyal fans. To check out the latest Utz campaign, visit Utz on Instagram. To discover what Utz is all about, visit the Utz website or connect on Facebook, Instagram, and TikTok. #CRUNCHANDFLAVOR About Utz Brands, Inc. Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of savory snacks through popular brands, including Utz®, On The Border® Chips & Dips, Zapp’s®, and Boulder Canyon®, among others. After a century with a strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz's products are distributed nationally through grocery, mass merchandisers, club, convenience, drug, and other channels. Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities located across the U.S. to serve our growing customer base. For more information, please visit www.utzsnacks.com or call 1‐800‐FOR‐SNAX. MEDIA CONTACT: SPM Communications Utz Brands, Inc. Agency Media Contact Ashley Lennington ashleyL@spmcommunications.com Media Kevin Brick kbrick@utzsnacks.com Investors Kevin Powers kpowers@utzsnacks.com