Just got introduced to Zapp's chips...started with Voodoo so maybe the bar is too high as I view them to be the very best chip I've ever eaten. These are...well...I dont know. The crunch is exceptional which is the only reason for the 2 star. The flavor is flat out bland...like tomato paste maybe...with a slight heat finish. Completely underwhelming. In a line of Voodoo, Cajun Dill, and Cajun heat...these simply are forgettable.